“The workplace-research group Catalyst studied 353 FORTUNE 500 companies and found that those with the most women in senior management had a higher return on equities – by more than a third.” — TIME


Women have made tremendous strides in the workplace and I believe it is important for all practitioners to understand sociological dynamics — especially for productive internal communication.

I have taken two sociology courses at the University of Oregon, and both have thoroughly discussed the uneven dynamics between men and women in the American workplace. I would often sit in class – quietly – as my Michael Moore-ish professor shared bias perspectives to assist his extreme-liberal agendas. However, the professor should have been doing back flips to celebrate how far women have come in the past few decades.

The “Mary-Tyler Moore” stereotype no longer exists, and women are commonly found in high paid positions with substantial amounts of power. The TIME article “The Future of Work” discussed in the last post inspired my thought on women in the work place — their strengths and their weaknesses.

The authors of the article — Claire Shipman and Katty Kay — praise women’s leadership style and methods of handling dillemmas. Below are some fun facts pulled from the article.

  • Women recieve the majority of advanced college degrees
  • Women control 83% of all consumer purchases
  • Women will grow 8% in the workforce over the next 10 years, and men will grow 5%

The article basically states women’s organization and “tyransformational leadership style” is sure to place them in higher ranks as the workplace shifts to more workable hours and group work — both discussed by different authors in the same article spread.

However, I have seen and experienced emotional stresses first hand, and it is not uncommon for women to allow their emotions to take precident. Although I fully stand behind women dominating the workplace, it is safe to say it is not cut out for everyone. The women who have made their way to the top shurly earned it, and have the mentallity to succeed. But the article gives false optomism that all women can succeed because of our natural organizational and leadership talents. 

“Are the women themselves makig the difference? Or are these smart firms that make smart moves, like promoting women?”

This all means one thing — change. No matter how one looks at the current economy, the changing workplace or the internal workings of companies, things are changing. Practitioners must stay up-to date on sociological issues as well as well. Understanding work dynamics such as strengths and weaknesses of males and females can propel our organizations to success.

Consider that as a practitioner you should also work as an internal consultant. Observe and report on issues that could lead to better communication and relationship management. If these predictions are correct, women will be earning more power and internal dynamics will be therefore changing. Not many men are happy to report to a female superior, and women are not used to running the show. The gender shift is sure to shake things up. Internal relations could flurish orcollapse and it is our job to manage these relationships. After all, how can an organization succeed outside if it fails inside?


“Throw away the briefcase: you’re not going to the office. You can kiss your benefits goodbye too. And your new boss won’t look much like your old one. There’s no longer a ladder, and you may never get to retire, but there’s a world of opportunity if you figure out a new path. Ten Lessons for succeeding in the new American workplace.”

TIME magazine ran an article this week that discussed ten ways the workplace is changing. The twelve-page spread titled “The Future of Work” provided intriguing statistics and information about changing jobs in corporate America. I will highlight my favorite aspects of the article and discuss their relevance to managing internal public relations.

The article states the following 10 ways your job will change  in upcoming years:

  1. Jobs: High Tech, High Touch, High Growth
  2. Business School: Training Managers to Behave
  3. Benefits: The Search for the Next Perk
  4. Careers: Were Getting off the Ladder
  5. Retirement: Why Boomers Can’t Quit
  6. Green Jobs: It Will Pay to Save the Planet
  7. The Sexes: Women Will Rule Business
  8. The Workplace: When Gen-X Runs the Show
  9. Manufacturing: Yes, We’ll Still Make Stuff
  10. The Office: The Last Days of Cubical Life


#4 Careers: Were Getting off the Corporate Ladder:

  • Author Laura Fitzpatrick — a New York-based reporter for TIME — suggests the “up-or-out” model of career climbing is over. Rather, employees are expected to work together as a cohesive unit and “wend their way upward like climbing vines.”
  • The traditional “ladder” is also diminishing because employees want more flexible hours to create a healthier work-life balance. As a women who eventually wants a family, it is comforting to know employees are having the ability to work less hours — with pay decreases, of course — to also manage their personal life. The wonder woman expectations of today are seemingly becoming less demanding, and employers are willing to pay you less for less productivity.
  • The Millennial generation will thrive in this atmosphere. They will feel in control of their schedule and will work well in the less-restraining environment. however, the problem is the employers who are not yet fans of lenient work days and team-climbing success. The transition will not happen over night, but the results will yield to top-quality employees. The corporations who choose not to adjust will lose valued team leaders.

#10 The Office: The Last Days of Cubical Life

  • In my opinion, this section of the article reflects the influence of the Millennial generation and the changing dynamics of the office. Seth Godin, the author of this section, is a popular blogger and author of several books. He suggests that the days of being paid to type on computers for hours are over. Productivity and wages should be connected and the most important jobs will be for those who manage customers and client relations.
  • According to Godin’s theories we can suggest public relations practitioners will be needed — and used — in many areas concerning customer relations. Although the job opportunities might not parallel those of a traditional practitioner, public relations skills will be utilized more than ever.
  • The Millennial generation will thrive in an environment that encourages employee interactions and group work. Productivity will be measured and slackers will no longer be able to sneak between the cracks.

Managing internal employee relations will become crucial  where employees productivity and success is measured cohesively — as discussed prior. The new workplace has wiggle room and demand for public relations practitioners who can work well with employees and their publics.

DSCF0467Last week I flew Hawaiian Airlines as a coach passenger to the Honolulu International Airport.  I met my family to celebrate several milestone birthdays and anniversaries that landed in the same month. Nonetheless, it was my first time flying alone, and my first exposure to Hawaiian Airlines. The atmosphere was incredible and the in-flight entertainment seemed to keep people’s attention. I was served a drink about thirty minutes into the flight and received a complementary breakfast burrito minutes later. I chose to not pay an additional eight dollars for the cobb salad, but did charge seven dollars for a festive Mai Tai cocktail.

Before they charged the cocktail they asked if I also wanted to rent a portable DVD player to play my own movies. I had enough time to get in two full movies and charged the additional $15.00 to my credit card. Before I knew it I had landed in Honolulu and was happy with my flight. When I compare my coach experience with that of Delta, United, Southwest etc., I believe Hawaiian Air provides the best service.

However, I was even more thrilled with my trip flight home to PDX. My dad surprised us with first-class tickets so we could all sit together, and the difference between cabins was immediately noted. Champagne with guava juice was served before the first coach passengers even boarded the plane. After take off, a menu was distributed and I was told to select three of the five available entrees for my meal; additionally, the personal DVD player and upgraded Bose headphones were included in the first class fair. Two attendants served the eighteen first-class passengers, and five attendants frantically served the 40-row coach area. I was checked on frequently and had an unlimited supply of cocktails. My meal consisted of shrimp, pad thai and chicken – it was delicious and beautifully prepared. My seat reclined to a forty-five degree angle with a footrest and I was absolutely pampered the entire trip.

Point being: Hawaiian Airlines (and airlines in general) serve two publics on their flights: coach passengers and their first-class fliers.  The latter pay for extra service, and they demand results, but the former are notably important to Hawaiian Air. The difficult thing about serving first-class attendants is the extreme fee increase. First class would lose its prestige if the service was not notably nicer, and after my experience I completely understand the first-class allure.


However, what I loved about Hawaiian Airlines was that I still felt important in coach. I could tell the attendants struggled to keep each passenger satisfied, but they worked extremely hard to make sure everyone enjoyed their time with the airline. Each flight attendant is crucial for their publics flight enjoyment, and the restraints of working on a plane pose many challenges for attendants. Minimal resources and a poor staff to client ratio are tough conditions to keep customers happy, and an airline like as Hawaiian Air – who service one central area – must create a positive buzz about their service. Without excellence their potential clients will habitually fly their usual airline when traveling to Hawaii.

To Hawaiian Airlines both clients are key to their success. Although the airline flies all around the world, their central turf if Hawaii. Therefore, their business thrives on the unique experience only their airline offers. Special programs and magazines are provided as a guide to the islands, and a tropical theme inhabits each plane. As noted in the airline quality forum on Sky Trax ranks Hawaiian Air amongst  many other United States providers. The discussion forum also shows positive feedback with minimal negativity.

“I’ll never fly any other airline when I go to Hawaii. It just gets me so excited for the trip and I feel so welcomed,” said my aunt Debby Tubbs.

But the most important part about my Hawaiian Airlines experience is that I’m blogging about it in a positive way. This is good public relations and social media networking. Way to go Hawaiian Air!

I have posted several entries about internal public relations and unintentionally reflected on its importance through my last posting: “Tough PR: Managing Hotel Renovations.” I originally posted this thinking I was straying from my Blog’s purpose, but I have realized that internal relations can be taken to an entirely different level in the hospitality industry.

I have discussed building internal relationships between employees and how a positive work environment can propel an organization forward; however, I have never discussed closer publics than those of a hotel. In my opinion, hotel guests are an internal public and accommodating them is crucial to maintaining a hotels amenities and reputation.


Although the hotel guests are not part of the team, they are crucial to the well-being of the organization. If the employees of a hotel can work well together, they guests will feel at home and the publics needs are met.

It is easy to forget that customer service the first priority of public relations. Indeed, practitioners are in charge of many things, but the most important aspect of our jobs is keeping our publics happy. This may mean reaching our customers in malls, on the internet, or even in their hotel rooms. But whatever the source, our clients must be happy! 🙂

The successes of the Sheraton Waikiki have sprung from a history of positive relationships with customers and strong reputation. They understand their hotel faces high expectations, and they know they cannot survive without many maintaining blissful customers. Essentially, hotels offer travelers into their home, and paying travelers expect a proper welcoming. I cannot think of a closer public than that of hotel guests, and I strongly believe every organization should treat their clients as if they are guests in their home.


In my seven-day visit I did not hear one complaint about the hotel or its accommodations. However, it seems that today’s publics are never truly happy. For example,  my holiday work last winter proved the exact opposite effect for customers. I worked at Brookstone and heard an immeasurable amount of complaints about the products, employees and establishments. I attempted to work with the manager to fix the problem, but many items were “out of his reach,” as he claimed. Nonetheless, anytime an organization has the opportunity to directly connect with their customers they must take advantage of the opportunity. Hotels – at their nature – have done this, and the successful ones will survive in today’s economy.

Many businesses have the ability to directy connect with their customers, but few have the chance to host their clients living space. This is what makes hotel hospitality and public relations so very important. Essentially, the staff and guests are all working together to create a positive atmosphere, and thus it is internal public relations as its finest. The hospitality industry is not easy, and professionals must maintain a positive atmosphere.

Hotel accommodations have gone far beyond room service and a mint on your pillow. Customers expect all the amenities from their fully furnished homes to be available to meet their every need – at any time. As a result, hotels have met their guests’ needs, and customer’s expectations have been raised – which makes it more difficult to keep customers happy. It is expected that rooms have flat screen televisions and modern décor. Informational binders and specialized hotel television channels have also become a hotel staple for frequent travelers. Customers want to know information about every inch of the hotel and the surrounding area, and the hotel is expected to provide the proper necessities.


Hotels with hopes of staying alive know they must excel beyond customers expectations, and the competitive establishments must undergo construction to stay ahead of the game.  Upon arrival to the Sheraton Waikiki in Honolulu, I immediately noted the construction. We were not informed of the renovations, for obvious reasons, but were warmly welcomed by the staff.

Strategic planning was clearly involved in the construction and accommodations for guests. A new pool on the east side of the hotel had recently opened, and the west pool was being completely revamped. Obviously, construction on the west side did not break ground until the east pool was complete. When the west pool is completed the Sheraton will host two tropical pools complete with water slides and swim up bars – charged to the room of course.

Construction areas were blocked off with temporary wooden walls covered with decretive Hawaiian paper, and detailed signage was located at each corner to direct guests to desired destinations. Additionally, staff was logging extra hours to stand in the lobby and answer questions. They each wore all black and a colorful button saying, “How can I help you?” Although the Sheraton was undergoing heavy construction, I feel more acknowledged and connected with my environment than prior hotel experiences.

Travelers are paying top dollar to escape to the tropics and would be extremely upset if paradise was not delivered. I praise the Sheraton for their hotel accommodations as they work hard to become the best hotel on Waikiki beach. The heart of public relations is how happy your customers are, and this hotel has mastered connecting with their patrons. Although we were upset by the unexpected construction, the Sheraton made up for the inconvenience with excellent service and easily functional – and working – areas.

DSCF0437Three days ago I would have confidently said, “Tweeting is for twits. I don’t get it, and would like to understand the allure of stalking others.” However, I have recently discovered the many benefits of tweeting — and “following” others.

I made a Twitter account several weeks ago and was thrilled to get going, but I didn’t understand what to tweet about or how to get followers. So between April 11th and April 20th I posted three tweets and have yet to update it. Today is April 29th, and I have yet to post a 4th tweet. I am delaying because I refuse to post meaningless information that has no significance to myself, or others.

Check out my Twitter page and read the first few comments — alright, are you back? Well, what did you think? What do you think you know about me? How can I help you, and how can following you help me?

You know that I’m new to twitter, I like comedians and a band named Modest Mouse. This is meaningless information — right? Wrong.

A follower could Google Modest Mouse and find their new favorite band, or begin following comedians who help the last few hours at the office tolerable. Although Twitter asks, “what are you doing,”  most followers don’t care about your daily routine. Therefore, to tweet without being a twit, one must share useful information to enrich the lives of their followers. Note the difference in the below tweets.

Tweeting by a twit: “allielott is eating a bagel and reading the Daily Emerald.”

Tweeting by a pro: “allielott thinks all UO students should go to Humble Bagle on Hilyard! But first, check out this article in the Daily Emerald (insert link) today — weird!”

There is a clear difference between these tweets. The first  is simply my morning  actions, and the other provides links to a relevant news article and a great place to eat. This tweet is intended for my peers, and ideally a few followers will click on the article or enjoy a fresh bagel for lunch.

On Tuesday morning, my 8am public relations course spent the class period analyzing twitter.  It took a two-hour discussion for me to realize that Twitter is a meaningful tool  — if used properly. Although the above example is silly, the message is clear — don’t tweet about meaningless activities! Spread knowledge and discuss relevant topics to benefit from Twitter. Feel free to follow me on Twitter, my frequently updated –and interesting– tweets will begin now 🙂 .

An interesting article titled The Millennial Generation Test appeared in the Opinions section of the Los Angeles Times last month. Author Gregory Rodriguez predicts that today’s economic struggles will help define the Millennial Generation – if they can survive.

According to Rodriguez, the problem is the way the Millennials were raised, and the “Everyone Gets an Award Generation” has a mindset that will simply not cut it in today’s workforce. Rodriguez’ refers to the Millennials in a very condescending way, and claims to be a “not-so-proud member of the slacker generation.”

I have praised Porter Novelli’s Millennials report; however, I believe Rodriguez has valid arguments to justify his assertions. The article claims that the economic crisis will define the Millennials by testing their arrogance and cynical perspectives. The economic failures will heavily hit recent college graduates, and the next few years will determine the success of the generation.

As a Millennial, I developed in a world where encouragement is essential and stupid questions do not exist. Personally, my home life and school life did not correspond because my parents firmly disapproved of several learning techniques. In my household there were dumb questions, and there were serious repercussions for flawed behavior; however, many Millennials experienced a somewhat “babied” childhood which will affect their problem solving skills.

Therefore, where does this leave the Millennials and how does this relate to the economic crisis?

Essentially – Millennials will face set-backs that they are not prepared for because they have been raised in the “Everyone Gets an Award Generation.” In this economy, finding a job is hard and keeping it is harder. The Millennials may get discouraged from economic set-backs, but how the handle it will determine their success.

Moreover, if their positive do-it-all attitudes are driven in the correct area, they can and will succeed. However, if the sheltered individuals excerpt their energy into bitterness, rather than succeeding in their “dead-end” job, the workforce will not progress.